TTMSFMXGrid - add tagobject to a row


I need to be able to access the object from which the data is displayed in a row. I was hoping to find a way to add a tag-object to a row and use some kind of OnRowSelect to proceed. But that does not seem to be the way to do this. 
Any suggestions or best practice on how to proceed?

Found the answer in using Grid.Objects. See also this post.